Debra Sterling talks about a study that found “girls with worse body esteem engage more with the Disney Princesses over time, perhaps seeking out role models of what they consider to be beautiful.” The study went on to conclude that “girls who strongly adhere to female gender stereotypes feel like they can’t do some things … They’re not as confident that they can do well in math and science. They don’t like getting dirty, so they’re less likely to try and experiment with things.”
Debra wants to provide girls more role models to inspire them to consider broader interests like math, science, engineering, technology, and leadership. To remind every girl she is more than just a princess. Her goal is to create strong, female role models who have grit and are fueled by failure, yet are still fun and relatable.