Having a project you or your students have created "go viral" probably has more to do with luck than anything you can do. However, here are some ideas that may help...
Kevin Allocca is YouTube's trends manager, and he has interesting thoughts about silly web videos. In this talk from TED-Youth, he shares the four reasons a video goes viral.
Talks about going viral and a number of steps you can take to ensure more people see your work.
Kyle Chayka looks at how artists are confronting this "attention economy" (be very popular or die) and are responding to it in different ways. This article would be a good springboard for discussions on how the Internet is changing art ... and society.
Here's an "inforgraphic" detailing the secrets to your favorite viral videos and the magic of Internet memes.
Chain Reaction - modeling how something goes viral
Take this video and pretend each ping pong ball is someone viewing your piece. One person passes it on to a few more and soon the entire Internet is abuzz. This video (especially starting about 45 seconds in) would make a great introduction to the math of viral videos: exponential growth.
- YouTube URL
Going viral doesn't mean just posting a cute video.
Kyle Schwartz had no idea the posted notes from her third grade class would go world wide when she posted under the hashtag #IWishMyTeacherKnew.
Think of this as a reminder...
Anything you post online could go viral. If you don't want everyone – your students, colleges, and administrators – seeing it, you should think twice before posting it online.